The BetRivers online casino site and app has proven effective at putting these ideals into practice, as the user interface is among the most user-friendly and social that we’ve seen. Online casino philosophy usually revolves around two major models: make gambling fun, and giving players more. But the late start hardly proved a deterrent for operator Rush Street Interactive, as today, BetRivers resides firmly as one of the most respected and popular industry brands. BetRivers Casino made its New Jersey debut in September 2016 under the Play SugarHouse brand name, nearly three years after the first batch of New Jersey online casinos launched.